Google Adwords


Google Adword Tips

When setting up your Google Adwords campaign, consider the landing page for your visitors. Its all too common for visitors to land on the home page which is  a summary of your services and may not be specific enough for visitors  so they need to go deeper into your site to find what they are looking for - As an example the home page of Designaweb is an introduction to the services offered, no different to other sites, so if Designaweb had a Google ad for say Email Marketing the landing page would be the email marketing page ie www.designaweb.biz/email-marketing.html. If your Google ad was even more product specific then consider having a landing page specific for the advert .

 

Google Ads Tip - Improve CTR - Click through rates (December 2009)


Improve your CTR (click through rate) with your Google ad by using Delimiters. This is achieved by using a pair of punctuation marks " " and brackets [ ].These delimiters narrow the focus of your advert and helps in serving your advert to the niche you are looking for .
Miles Google AdDelimiters can be best explained with an example :
In addition to bidding on lake construction, bid on  "lake construction"   and  [lake construction]
  • lake construction - this is defined as a broad term and your ad will be triggered if lake construction is included in the search string in any order

  • "lake construction" - With " " your ad will be triggered if lake construction is included in the search string in the same order

  • [lake construction] -  With [ ]  your ad will be triggered if lake construction is the exact search string

By including delimiters your are narrowing , limiting the search field and in turn targeting your niche sector . This will have the effect of reducing the competition and your ad cost - Try it and see